Keys.AI
Doubled Keys AI conversion rates and decreased the cost per install by 50%
2x
Increase in CVR
50%
Reduction in CPI
27x
Social Post Reviews
The Problem
Keys AI is an AI messaging keyboard for dating apps that believes that a better connection starts with a single message. The brand faced a reputation obstacle as some people called the app “suspect.” To combat this, Keys AI partnered with Modern Formula to source influencers to help build credibility and trust amongst potential customers.
The Solution
In a high risk, high reward endeavor, we procured over 25 influencers that ranged from nano, micro and mid-tier to provide honest reviews. We embraced whatever they said about the app, whether it was good, or even if they said it was shady. This transparency and authenticity drove a groundswell of intrigue and curiosity for the new app. We then received the influencer’s Spark Ad codes so that we could leverage the honest reviews in our ad content to build trust amongst potential customers.
The Result
By the numbers, we doubled Keys AI conversion rates and decreased the cost per install by 50%